Big Ticket Festival – Gaylord, Michigan
If you were in the crowds of thousands, or waiting in line for some cinnamon/sugar Elephant Ears, or simply taking in the sun and people-watching at the Big Ticket Festival in Gaylord Michigan this weekend, chances are you noticed a lot of butterflies. REILLY’s butterfly/violin logo was floating all over the festival grounds.
To publicize our Battle of the Bands performance at the “Indie” stage we handed out promotional stickers. LOTS of them. After a day and a half (and 3000 stickers) people were wearing them on hats, tee shirts, skateboards, guitars and wherever else these Michigan-ites could think of. Word was getting out about REILLY and their ‘Violin Rock’.
To push it over the top, Matthew and Dan paraded through the festival with our giant, 12ft by 8ft banner donned with the REILLY butterfly logo.
All of our promo efforts clearly paid off. Over 400 people, young and old, packed the indie stage to capacity…all of them curious to hear what “Violin Rock” sounds like. How did it go? We are pleased to announce our performance went well…so well that the judges, along with audience votes, crowned us the 2008 BotB winner and invited us back to perform on the main stage next year in 2009!!!
Here is the sticker Matthew designed:
Here is a photo Dan took from the stage. Everyone’s holding up their hands in the shape of the state of Michigan:
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